The ask
Explore Braselton needed a TV spot to bring visitors to town, a shorter cut for its website, and videos to introduce the Mill as the town's new welcome center, both to tourism leaders across Georgia and to the visitors who walk through its doors.
What we made
- The Nourishment ad, made for TV and the web
- A shorter, no-narration cut for the Explore Braselton website
- The Mill Tour video, made for the VIC Virtual Study Tour and the Georgia Governor's Tourism Conference
- A looping history video for the Mill welcome center lobby, featuring interviews with town leaders
How it went
Braselton first brought us in for the Nourishment ad in late 2024 and has come back since. For the Mill projects we filmed over two days, including interviews at Town Hall, and shaped each piece around where it would be shown, from a conference screen to a lobby loop.
Result
“The results were beyond incredible. The feedback we’ve received from stakeholders and viewers has been overwhelmingly positive. It’s exactly what we hoped for and more.”
Lauren S., Braselton Visitors Bureau Authority